Potential Secondary Effects of Regulating Children's Television Advertising.

Rotfeld, Herbert J.; Reid, Leonard N.

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Peer reviewed

ERIC Number: EJ214153

Record Type: CIJE

Publication Date: 1979

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Potential Secondary Effects of Regulating Children's Television Advertising.

Rotfeld, Herbert J.; Reid, Leonard N.

Journal of Advertising, v8 n1 p9-14 Win 1979

Notes that the proposed regulation of children's television advertising may eliminate competition, increase consumer costs, and result in poorer programing. (RL)

Descriptors: Advertising, Childrens Television, Costs, Federal Regulation, Merchandising, Programing (Broadcast), Public Policy, Television Commercials

Publication Type: Journal Articles; Information Analyses

Education Level: N/A

Audience: N/A

Language: English

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