The Researcher and Nonprofit Marketing: Is Anyone Listening?.

Johnson, Dennis L.

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ211388

Record Type: CIJE

Publication Date: 1979

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

The Researcher and Nonprofit Marketing: Is Anyone Listening?

Johnson, Dennis L.

New Directions for Institutional Research, (No. 21, Developing a Total Marketing Plan) v6 n1 p1-9 1979

The role of nonprofit marketing at higher education institutions is examined and its implications for institutional research are also discussed. It is suggested that the institutional researcher can assist with informed decision making during the enrollment and fiscal challenge of the l980s. (Author/SF)

Descriptors: College Administration, Decision Making, Declining Enrollment, Educational Economics, Educational Researchers, Futures (of Society), Higher Education, Institutional Research, Marketing, Research Needs, Retrenchment, Student Recruitment

Publication Type: Journal Articles; Reports - Descriptive

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A