Recall of Brief Television News Items: Effects of Presentation Mode, Picture Content and Serial Position.

Gunter, B.

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ERIC Number: EJ209851

Record Type: CIJE

Publication Date: 1979

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Recall of Brief Television News Items: Effects of Presentation Mode, Picture Content and Serial Position.

Gunter, B.

Journal of Educational Television and Other Media, v5 n2 p57-61 Sum 1979

An experiment was conducted to examine the effects of presentation mode, picture content, and serial position upon the recall of brief television news items. Fifteen items were presented in either video- or audio-only mode to 40 subjects. The results are discussed in terms of various imagery hypotheses. (Author)

Descriptors: Analysis of Variance, Educational Television, Intermode Differences, Media Research, News Reporting, Pictorial Stimuli, Serial Ordering, Teaching Methods, Television Research

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

Sponsor: N/A

Authoring Institution: N/A

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Author Affiliations: N/A