An Empirical Test of a Model of Resistance to Persuasion.

And Others; Burgoon, Michael

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Peer reviewed

ERIC Number: EJ207809

Record Type: CIJE

Publication Date: 1978

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An Empirical Test of a Model of Resistance to Persuasion.

And Others; Burgoon, Michael

Human Communication Research, v5 n1 p27-39 Fall 1978

Tests a model of resistance to persuasion based upon variables not considered by earlier congruity and inoculation models. Supports the prediction that the kind of critical response set induced and the target of the criticism are mediators of resistance to persuasion. (JMF)

Descriptors: Attitude Change, Change Agents, Communication Research, Credibility, Information Theory, Models, Motivation Techniques, Persuasive Discourse, Public Opinion

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

Audience: N/A

Language: English

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