Candidate Valence as a Predictor of Voter Preference.

Andersen, Peter A.; Kibler, Robert J.

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Peer reviewed

ERIC Number: EJ207808

Record Type: Journal

Publication Date: 1978

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Candidate Valence as a Predictor of Voter Preference.

Andersen, Peter A.; Kibler, Robert J.

Human Communication Research, v5 n1 p4-14 Fall 1978

Studies the effects of source valence, including source credibility, attraction, and homophyly, on voter preference in a Florida Democratic primary election campaign. Indicates that attitude homophyly is an excellent predictor of voter preference. (JMF)

Descriptors: Behavior, Communication Research, Credibility, Elections, Political Attitudes, Politics, Predictive Validity, Public Opinion, Social Attitudes, Surveys, Voting

Publication Type: Journal Articles; Reports - Research

Education Level: N/A

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Language: English

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