The Use of Subjective Expected Utility Theory as an Aid to Understanding Variables that Influence Helping Behavior.

Lynch, John G., Jr.; Cohen, Jerry L.

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Peer reviewed

ERIC Number: EJ194766

Record Type: CIJE

Publication Date: 1978-Oct

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The Use of Subjective Expected Utility Theory as an Aid to Understanding Variables that Influence Helping Behavior.

Lynch, John G., Jr.; Cohen, Jerry L.

Journal of Personality and Social Psychology, v36 n10 p1138-51 Oct 1978

Proposes a modified subjective expected utility formulation as a model for better understanding helping behavior. Subjects were undergraduate students. (MP)

Descriptors: College Students, Mathematical Models, Prosocial Behavior, Research

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Language: English

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