The Effects of Heckling on Speaker Credibility and Attitude Change.

Beatty, Michael J.; Kruger, Michael W.

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Peer reviewed

ERIC Number: EJ193890

Record Type: Journal

Publication Date: 1978

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The Effects of Heckling on Speaker Credibility and Attitude Change.

Beatty, Michael J.; Kruger, Michael W.

Communication Quarterly, v26 n2 p46-50 Spr 1978

Describes a study using the accentuation theory to predict differential effects of heckling on speaker credibility and attitude change, depending on whether the audience identifies with the heckler or the speaker. (JMF)

Descriptors: Attention, Attitude Change, Audiences, Credibility, Persuasive Discourse, Psychological Patterns, Public Speaking, Speeches

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Audience: N/A

Language: English

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