Managers Are More Than Just Administrators.

Wilkinson, Gene L.

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ERIC Number: EJ189213

Record Type: CIJE

Publication Date: 1978

Pages: N/A

Abstractor: N/A

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Managers Are More Than Just Administrators

Wilkinson, Gene L.

Audiovisual Instruction, 23, 7, 20-1, Oct 78

Media professionals will have an effective impact upon education if they extend their administrative functions of organizing and controlling to include the managerial functions of planning and motivating. The successful media manager needs knowledge and skills in three areas--technical, human, and conceptual. (CMV)

Descriptors: Administration, Administrator Characteristics, Administrator Role, Concept Formation, Definitions, Guidelines, Media Specialists, Motivation, Organizational Effectiveness, Program Administration

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Education Level: N/A

Audience: N/A

Language: English

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