The College Student 1984--Implications for Booksellers and Publishers.

McConnell, Dr. James V.

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ERIC Number: EJ185123

Record Type: CIJE

Publication Date: 1978

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The College Student 1984--Implications for Booksellers and Publishers

McConnell, Dr. James V.

College Store Journal, 45, 4, 59-70, Jun/Jul 78

This speech, delivered to the General Session of the National Association of College Stores Annual Meeting, discusses the change in student attitudes and the consequent need for quality textbooks with sensible readability and human interest levels. (JMD)

Descriptors: College Stores, College Students, Feedback, Higher Education, Learning Motivation, Publishing Industry, Readability, Speeches, Student Attitudes, Success, Textbooks

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