Peer reviewedERIC Number: EJ184695
Record Type: CIJE
Publication Date: 1978
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Available Date: N/A
Women as TV Experts: The Voice of Authority?
Marecek, Jeanne; And Others
Journal of Communication, 28, 1, 159-68, W 78
Suggests that from 1972-1974 there was little change in the representation of women as authorative voice-overs or as on-screen experts in television commercials without voice-overs. (MH)
Descriptors: Advertising, Credibility, Females, Mass Media, Persuasive Discourse, Sex Role, Television Commercials, Television Research
Publication Type: N/A
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A
