Peer reviewedERIC Number: EJ183145
Record Type: Journal
Publication Date: 1978
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How Sex and Race Affect Perceptions of Newscasters
Balon, Robert E.; And Others
Journalism Quarterly, 55, 1, 160-4, Spr 78
Presents an analysis of the effects of a television newscaster's sex and race on audience perceptions of credibility. (Author/GW)
Descriptors: Credibility, News Reporting, Professional Personnel, Racial Factors, Sex Differences, Television
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