Defining Publics in Public Relations: The Case of a Suburban Hospital.

Grunig, James E.

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ183135

Record Type: CIJE

Publication Date: 1978

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

Defining Publics in Public Relations: The Case of a Suburban Hospital

Grunig, James E.

Journalism Quarterly, 55, 1, 109-18,124, Spr 78

Offers a behavioral definition of a public, demonstrates how the definition can be used by public relations practitioners in researching and analyzing their publics, and reports on a formulative study of a suburban hospital that can serve as a model for public relations practitioners who wish to do similar research. (Author/GW)

Descriptors: Behavior Patterns, Community Attitudes, Definitions, Group Structure, Hospitals, Information Seeking, Institutional Research, Organizational Communication, Public Relations

Publication Type: N/A

Education Level: N/A

Audience: N/A

Language: N/A

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A