Social Characteristics and Recruitment of American Mass Media Directors.

Weston, Edward G.

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Peer reviewed

ERIC Number: EJ183128

Record Type: CIJE

Publication Date: 1978

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Social Characteristics and Recruitment of American Mass Media Directors

Weston, Edward G.

Journalism Quarterly, 55, 1, 62-7, Spr 78

An examination of characteristics of mass media directors lends partial support to suggestions that the nature of leaderships of the print and broadcast media differ, with the broadcast heads considerably more educated and more experienced in fields other than the mass media. (Author/GW)

Descriptors: Administrator Characteristics, Broadcast Industry, Comparative Analysis, Educational Background, Mass Media, Newspapers, Periodicals, Recruitment, Social Characteristics

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