Advertising as a Positive Force.

Peebles, Dean; Ryan, John

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Peer reviewed

ERIC Number: EJ181373

Record Type: CIJE

Publication Date: 1978

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Advertising as a Positive Force

Peebles, Dean; Ryan, John

Journal of Advertising, 7, 2, 48-52,7, Spr 78

Presents an alternative (to government regulation of advertising) that would establish the advertising profession on the side of the government and the consumer in efforts to correct advertising abuses. (RL)

Descriptors: Advertising, Behavior Standards, Business Responsibility, Consumer Protection, Federal Regulation, Group Norms, Marketing, Merchandise Information, Professional Associations, Public Relations, Quality Control

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