Scales for the Measurement of Homophily with Public Figures.

Anderson, Peter A.; Todd de Mancillas, William R.

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ERIC Number: EJ179076

Record Type: Journal

Publication Date: 1978

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Scales for the Measurement of Homophily with Public Figures

Anderson, Peter A.; Todd de Mancillas, William R.

Southern Speech Communication Journal, 43, 2, 169-79, W 78

Contends that subjective or perceived homophily is more important than objective homophily in determining communication outcomes since it is communicator perceptions that influence communicator behavior. (MH)

Descriptors: Behavioral Science Research, Credibility, Higher Education, Interaction Process Analysis, Persuasive Discourse, Public Officials, Speech Communication

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