Tapping the "Free" TV and Radio Market.

Richmond, James M.

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Peer reviewed

ERIC Number: EJ176034

Record Type: Journal

Publication Date: 1977

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ISSN: ISSN-0194-3081

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Tapping the "Free" TV and Radio Market

Richmond, James M.

New Directions for Community Colleges, n20 p35-42 Win 77

Describes techniques for developing scripts and tapes for radio and television public service announcements with minimal financial investment, using college audio-visual equipment and personnel. (RT)

Descriptors: Cable Television, Community Colleges, Mass Media, Public Relations, Publicize, Radio, Scripts, Student Recruitment, Television Commercials, Two Year Colleges

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