Libraries: A Marketable Resource.

Lawrence, Carl

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Peer reviewed

ERIC Number: EJ173983

Record Type: CIJE

Publication Date: 1977

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Libraries: A Marketable Resource

Lawrence, Carl

Canadian Library Journal, 34, 5, 409-11, Oct 77

The author views the organization as a total operating system which mobilizes its resources for the sole reason of satisfying the wants of a market. The organization must consider the environmental forces of technology, and also social, economic, and competitive trends. (Author/JAB)

Descriptors: Change Strategies, Information Needs, Information Services, Library Administration, Library Planning, Library Services, Marketing

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