Modeling Newspaper Advertising.

Harper, Joseph; And Others

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Peer reviewed

ERIC Number: EJ173411

Record Type: CIJE

Publication Date: 1978

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Modeling Newspaper Advertising

Harper, Joseph; And Others

Journal of Advertising, 7, 1, 11-6, W 78

Presents a mathematical model for simulating a newspaper financial system. Includes the effects of advertising and circulation for predicting advertising linage as a function of population, income, and advertising rate. (RL)

Descriptors: Advertising, Budgeting, Journalism, Management Information Systems, Mathematical Models, Newspapers, Operating Expenses, Operations Research

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