Coping with the Squeeze of the New Seller's Market.

Tucker, John M.

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ERIC Number: EJ168146

Record Type: CIJE

Publication Date: 1977

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Coping with the Squeeze of the New Seller's Market

Tucker, John M.

Management Controls, 24, 5, 4-7, Sep-Oct 77

Finding themselves suddenly in a highly competitive business, college and university managers must develop novel strategies. Considered are ways in which they can avert financial ruin while preserving the images of their institutions. Available from: Peat, Marwick, Mitchell and Co., 345 Park Ave., New York, NY 10022. (Author/LBH)

Descriptors: College Planning, Declining Enrollment, Educational Demand, Educational Supply, Financial Problems, Higher Education, Liberal Arts, Marketing, Organizational Effectiveness, Retrenchment

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