The Effects of Source Credibility and Message Information Quantity on the Attitude Change of Apathetics.

Lashbrook, William B.; And Others

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Peer reviewed

ERIC Number: EJ167552

Record Type: CIJE

Publication Date: 1977

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The Effects of Source Credibility and Message Information Quantity on the Attitude Change of Apathetics

Lashbrook, William B.; And Others

Communication Monographs, 44, 3, 252-262, Aug 77

Discusses a study designed to determine the amounts of attitude change experienced by apathetics under varying conditions of source credibility and quantity of information contained in a message. (MH)

Descriptors: Attitude Change, Behavioral Science Research, Credibility, Higher Education, Information Processing, Interaction Process Analysis, Persuasive Discourse

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