The Effects of Threats to Attitudinal Freedom As a Function of Message Quality and Initial Receiver Attitude.

Smith, Mary John

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Peer reviewed

ERIC Number: EJ167547

Record Type: CIJE

Publication Date: 1977

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The Effects of Threats to Attitudinal Freedom As a Function of Message Quality and Initial Receiver Attitude

Smith, Mary John

Communication Monographs, 44, 3, 196-206, Aug 77

Discusses a study designed to measure the effects of message threat level, message quality, and initial receiver attitude on attitude change and evaluations of source credibility. (MH)

Descriptors: Attitude Change, Behavior Theories, Behavioral Science Research, Cognitive Processes, Credibility, Discourse Analysis, Higher Education, Interaction Process Analysis, Speech Communication

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