An Experimental Study of Source-Message Interaction in a Personality Impression Task.

Lumsden, Donald L.

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Peer reviewed

ERIC Number: EJ167540

Record Type: CIJE

Publication Date: 1977

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An Experimental Study of Source-Message Interaction in a Personality Impression Task

Lumsden, Donald L.

Communication Monographs, 44, 2, 121-129, Jun 77

Examines the functional relationship of source and message by testing the hypothesis that the impact of a message is a function of the strength of the message multiplied by the strength of the source. (MH)

Descriptors: Behavioral Science Research, Credibility, Discourse Analysis, Higher Education, Interaction Process Analysis, Personality Measures

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