The Concept of

Escarpit, Robert

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Peer reviewed

ERIC Number: EJ158511

Record Type: CIJE

Publication Date: 1977

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The Concept of "Mass"

Escarpit, Robert

Journal of Communication, 27, 2, 44-47, Spr 77

Suggests that "mass effect" arises when one's channels of communication are inadequate for the number of people one must deal with. Defines current "masses" as intricate systems of group-sets evolving from an effort to avoid "mass effect". (MH)

Descriptors: Behavior Patterns, Behavior Theories, Communication Problems, Conceptual Schemes, Group Dynamics, Group Membership, Population Trends

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