ERIC Number: EJ154556
Record Type: CIJE
Publication Date: 1977
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How to Market Training Within Your Organization
Bell, Chip
Training, 14, 2, 32-35, Feb 77
To be successful, human resource development (HRD) managers must be marketers as well as trainers and performance engineers. The approach described in this article includes several components necessary to influence the outcomes of HRD decisions made by persons in higher positions. (Editor)
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