"Built-in" Merchandising Principles Prove Highly Effective for New University of Utah Bookstore.

Neal, Colin; And Others

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ERIC Number: EJ153872

Record Type: Journal

Publication Date: 1977

Pages: N/A

Abstractor: N/A

ISBN: N/A

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"Built-in" Merchandising Principles Prove Highly Effective for New University of Utah Bookstore

Neal, Colin; And Others

College Store Journal (Sec 1), 54, 2, 85-92, Feb/Mar 77

The University of Utah bookstore's expansion incorporated a number of features that have proved valuable, including the single-level floor design, creative signs, movable floor fixtures, removable shelving, and see-through book display units. (LBH)

Descriptors: Bookstores, College Stores, Design Requirements, Display Aids, Flexible Facilities, Furniture Arrangement, Higher Education, Interior Design, Merchandising, Retailing

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