All Marketing, No Management Make Jack a Dull Director.

LaBaugh, Thomas D.

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ERIC Number: EJ149863

Record Type: CIJE

Publication Date: 1976

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Abstractor: N/A

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All Marketing, No Management Make Jack a Dull Director

LaBaugh, Thomas D.

Journal of the National Association of College Admissions Counselors, 21, 2, 15-16,25, Nov 76

LaBaugh contends that marketing alone is not the answer to filling our college classrooms. Other tools from the business field must be applied to make the marketing machine "go." The article reaches into the doctor's bag of the business world to outline the means for making a marketing plan operational. (Author)

Descriptors: Admissions Counseling, Business Skills, College Admission, Enrollment Influences, Enrollment Projections, Higher Education, Outreach Programs, Public Relations, Recruitment, State of the Art Reviews

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