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ERIC Number: EJ1483137
Record Type: Journal
Publication Date: 2025-Sep
Pages: 22
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0022-0175
EISSN: EISSN-2162-6057
Available Date: 2024-12-10
"Who" Is the Best Creative Thinking Partner? An Experimental Investigation of Human-Human, Human-Internet, and Human-AI Co-Creation
Min Tang1; Sebastian Hofreiter2; Christian H. Werner1; Aleksandra Zielinska3; Maciej Karwowski3
Journal of Creative Behavior, v59 n3 e1519 2025
Recent research suggests that working with generative artificial intelligence (AI), such as ChatGPT, can produce more creative outcomes than humans alone. However, does AI retain its creative edge when humans have access to alternative information sources, such as another human or the internet. We explored this question in a between-group experiment with 202 German participants across four conditions (human-human dyads, human-Internet, and two human-AI groups with basic or specific instructions) and four creativity tasks (two alternate uses tasks, a consequences task, and a problem-solving task). Results showed that the human-human condition obtained higher creativity scores in the divergent thinking tasks than the remaining groups. No significant between-group differences were observed in the problem-solving task. Moreover, interacting in human dyads made people more creatively confident, an effect not observed in the other groups. In addition, we compared human-rated outcomes with AI-based automated scoring (Ocsai). Interestingly, notable discrepancies emerged between the AI assessment and the human-judged results, raising concerns about AI's susceptibility to "elaboration bias." These findings highlight the benefits of human collaboration for creativity and call for further studies about the reliability and potential biases of AI in evaluating creative performance.
Wiley. Available from: John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030. Tel: 800-835-6770; e-mail: cs-journals@wiley.com; Web site: https://www-wiley-com.bibliotheek.ehb.be/en-us
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Germany
Grant or Contract Numbers: N/A
Author Affiliations: 1University Institute of Schaffhausen; 2University of Applied Management; 3University of Wroclaw