Peer reviewedERIC Number: EJ147952
Record Type: CIJE
Publication Date: 1976
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Abstractor: N/A
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Theory, Strategy Get Priority
Simpkins, John D.
Journalism Educator, 31, 2, 53-56, Jul 76
Emphasizes the importance of developing a public relations curriculum which provides students with a firm knowledge of theory. (See CS 710 194) (RB)
Descriptors: Curriculum, Curriculum Design, Curriculum Development, Higher Education, Journalism, Public Relations, Theories
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