Peer reviewedERIC Number: EJ147703
Record Type: CIJE
Publication Date: 1976
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A Marketing Management Strategy
George, William R.; And Others
Journal of Extension, 14, 13-19, Nov-Dec 76
Suggestions for a new perspective, based on a marketing management orientation, for the Extension educator/manager to adopt in developing programs for clients. (ABM)
Descriptors: Administration, Administrator Role, Extension Education, Guidelines, Marketing, Program Development
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