Media and Information Literacy (MIL) is a topic discussed by many authors in recent years. Several authors have developed measurement scales and validated them mainly among students and teachers who have media and information literacy knowledge. Although no evidence is tracked for any research conducted, MIL has been an unexplored field in the Western Balkans region. This article delves into developing and testing a scale for measuring the level of Media and Information Literacy among students in Albania. Firstly, it employs an exploratory qualitative approach, with the use of focus groups, the results of which contributed to the design of a measurement scale. Secondly, the developed scale was tested among a larger sample. 270 students from three universities in Albania participated in the study. Findings indicate that the built scale is valid for measuring MIL. Based on students' self-perception, Albanian students show high media and information literacy level. The study proposes a self-perception of media and information literacy (SPMIL) approach for evaluating the literacy level of the audiences.