ERIC Number: EJ1469942
Record Type: Journal
Publication Date: 2018
Pages: 11
Abstractor: As Provided
ISBN: N/A
ISSN: N/A
EISSN: EISSN-2325-5226
Available Date: 0000-00-00
Twitter Chats as a Research Tool: A Study of Young Adult Financial Decisions
Barbara O’Neill; Yilan Xu; Carrie L. Johnson; Elizabeth Kiss
Journal of Human Sciences & Extension, v6 n1 p89-97 2018
Many researchers collect online survey data because it is cost-effective and less time-consuming than traditional research methods. This paper describes Twitter chats as a research tool vis-à-vis two other online research methods: providing links to electronic surveys to respondents and use of commercially available survey panels through vendors with readily available respondents. Similar to a face-to-face focus group, Twitter chats provide a synchronous environment for participants to answer a structured series of questions and to respond to both the chat facilitator and each other. This paper also reports representative responses from a Twitter chat that explored financial decisions of young adults. The chat was sponsored by a multi-state group of land-grant university researchers, in cooperation with WiseBread, a personal finance website targeted to millennials, to recruit respondents for a more extensive month-long online survey about the financial decisions of young adults. The Twitter chat responses suggest that student loans were the top concern of participants, and debt and housing rounded out the top three concerns. The internet, both websites and social media, was the most frequently cited source of financial information. The article concludes with a discussion of lessons learned from the Twitter chat experience and suggestions for professional practice.
Descriptors: Social Media, Computer Mediated Communication, Research Methodology, Young Adults, Money Management, Decision Making, Consumer Economics, Online Surveys, Information Sources, Internet, Student Financial Aid, Budgeting, Expenditures, Preferences, Retirement
School of Human Sciences, Mississippi State University. PO Box 9745, Mississippi State, MS 39762. Tel: 662-325-6861; Fax: 662-325-8188; e-mail: jhse@ext.msstate.edu; Web site: https://scholarsjunction.msstate.edu/jhse/
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: N/A