Although the notion of intercultural communicative competence (ICC) has been widely promoted in language classrooms, few empirical studies report how social media, such as Instagram, could be used as a virtual learning platform to engage students in learning how to communicate interculturally. Framed within the global Englishes (GE) concept as the result of English spreading as a global language, the present classroom-based study proposes an instructional design blueprint for intercultural learning mediated by Instagram as the virtual platform. The findings of this study contribute to a promising alternative to teaching intercultural communication in the global Englishes era.