The aim of this paper is to advance an understanding of power in linguistic landscape research. After setting out and discussing the concepts of 'power over', 'power to' and 'power through', we present a case study of Chinese semiotic assemblages in the Australian regional city of Bendigo. Our research includes ethnographic details of the processes of sign production and consumption, and illustrates the ways in which power relations have been experienced through semiotic objects specific to the Chinese culture. Importantly, such objects are contextualised as to provide insights into inclusion, values, ownership and literacy by those in this specific linguistic landscape. To conclude, we argue that a close examination of the linguistic landscape can inform various forms and interpretations of power relations in diasporic contexts.