The use of artificial intelligence (AI) in higher education has mostly focused on issues associated with teaching and assessment. In this paper I used AI to support the analysis of data which consisted of public comments on a newspaper article. This small, low risk research was chosen to demonstrate the potential use of AI and how it may support qualitative data analysis. I present my journey from a naïve user of AI to a position whereby I would consider using it as a support for future data analysis. My article touches on some of the ethical and accountability issues for the use of AI and provides recommendations that address ethical and accountability issues.