ERIC Number: EJ1467235
Record Type: Journal
Publication Date: 2025
Pages: 21
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1052-8008
EISSN: EISSN-2153-9987
Available Date: 0000-00-00
Insights from an 11-Year Systematic Review of Teaching and Pedagogy Topics in the Society for Marketing Advances' Proceedings
Marketing Education Review, v35 n1 p58-78 2025
To better understand the marketing education discipline, this research uses an eleven-year (2013-2023) systematic bibliographic content analysis of teaching and pedagogy paper topics that are part of the Society for Marketing Advances (SMA) Annual Conference Proceedings. Since many marketing educators present works in progress at conferences before submission to a journal, this analytical approach allows researchers to better understand what marketing academics believe are the most relevant topics over the past decade. Using a semi-automated content analysis of each proceeding focusing on marketing pedagogy topics, eight distinct marketing teaching topics were found. These eight topics and potential new, emerging topics are discussed. Implications for the marketing education field and areas for future pedagogy research are discussed.
Descriptors: Business Education, Marketing, Business Education Teachers, Teacher Attitudes, Educational Trends, Teaching Methods, Content Analysis, Bibliographies, Conferences (Gatherings), Scholarship, Active Learning, Student Projects, Social Media, Pandemics, COVID-19, Electronic Learning, Online Courses, Cultural Awareness, Salesmanship, Experiential Learning, Artificial Intelligence
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: 1Department of Marketing, Quantitative Analysis, and Business Law, College of Business, Mississippi State University, Hall, MS, USA; 2Professor of Marketing, Jones College of Business BAS N447, Middle Tennessee State University, Murfreesboro, TN, USA; 3Department of Marketing & Supply Chain Management, Appalachian State University, Hall, NC, USA; 4Jean Howard Lowe Professor of Marketing, Department of Marketing, Auburn University, Lowder Hall, Auburn, AL, USA