ERIC Number: EJ1466815
Record Type: Journal
Publication Date: 2025-Apr
Pages: 12
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-2050-7003
EISSN: EISSN-1758-1184
Available Date: 2024-04-18
Understanding Students' Switching Intentions from Cash Payment to Mobile Payment in Education Sector
Journal of Applied Research in Higher Education, v17 n3 p868-879 2025
Purpose: The study intends to evaluate students' intention to shift from cash payment to mobile payment system for academic fee payments through push, pull and mooring framework. Push factors comprise risk and service-related factors, pull factors consist of subjective and aspect-based factors and mooring factors include cost and cognitive factors. Design/methodology/approach: Sample of the study consists of around 296 undergraduate and postgraduate students from different higher educational institutions located in India. The questionnaire for data collection comprises 21 Likert scale-based items distributed among seven constructs. Partial least square structural equation modeling is used to identify the significant factors influencing students' intentions. Findings: Five of the factors, namely, risk, service, subjective, aspect and cognitive significantly influence student's intention to switch to mobile payment system for academic fee payments. Moderation analysis indicates that the impact of the push and pull factors on switching intention towards mobile payments has a more positive influence among male students. Originality/value: This study is probably the only study that tested the specific push, pull and mooring factors influencing intention to switch to mobile payment from cash payment in the Indian education system based on the incentive, Fogg behavior and status quo bias theory for academic fee payment.
Descriptors: Foreign Countries, Undergraduate Students, College Graduates, Student Attitudes, Paying for College, Technology Uses in Education, Money Management, Student Behavior, Behavior Change, Decision Making, Risk Assessment, Time on Task, Cost Effectiveness, Services, Handheld Devices, Influence of Technology, Gender Differences, Incentives, Attitude Change
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Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: India
Grant or Contract Numbers: N/A
Author Affiliations: 1NIT-Tiruchirappalli, Tiruchirappalli, India; 2IIM Shillong, Shillong, India; 3Thiagarajar School of Management, Madurai, India; 4SRM University AP – Amaravati, Mangalagiri, India; 5Indian Institute of Technology (Indian School of Mines) Dhanbad, Dhanbad, India