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ERIC Number: EJ1466692
Record Type: Journal
Publication Date: 2025
Pages: 17
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1468-1811
EISSN: EISSN-1472-0825
Available Date: 0000-00-00
The "Memeification" of Sexual Health Communication on Instagram
Andrew Porter1; Spring Cooper2; Ashley Falcon1; Megan Piller3; Ritika Modi1; Emily Hawver1
Sex Education: Sexuality, Society and Learning, v25 n2 p221-237 2025
The lack of accurate and comprehensive sexual health education in the USA persists as a pressing public health issue. The Sex Wrap (TSW) is a multimedia sexual health podcast and social media presence that educates followers on sexual health and ancillary themes such as sexuality, relationships and communication. TSW's Instagram account repackages the evidence-based sexual health information discussed during the podcast into Internet memes. We analysed the top-performing TSW posts from Jan 2019-Dec 2020 according to Instagram's engagement metrics to determine what type of posts were most interesting to followers and begin to understand how social media helps drive interventions. The meme-based sexual health intervention via TSW's Instagram increased engagement, improved reach, and converted followers to podcast listeners. Insight data demonstrates how social media can address the sexual health education disparities caused by the failure of abstinence-only-until-marriage (AOUM) curricula. This case study exhibits how social media-based interventions can comprehensively fill existing gaps in sexual health education.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
Author Affiliations: 1School of Nursing and Health Studies, University of Miami, Coral Gables, Florida, USA; 2Department of Community Health and Social Sciences, Graduate School of Public Health and Health Policy, City University of New York (CUNY), New YorkUSA; 3School of Public Health, Yale University, New Haven, CT, USA