ERIC Number: EJ1466161
Record Type: Journal
Publication Date: 2025-Apr
Pages: 25
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-0141-1926
EISSN: EISSN-1469-3518
Available Date: 2024-10-19
Factors Affecting Generative Artificial Intelligence, Such as ChatGPT, Use in Higher Education: An Application of Technology Acceptance Model
British Educational Research Journal, v51 n2 p489-513 2025
The adoption of generative artificial intelligence (GAI) tools, such as ChatGPT, in higher education presents numerous opportunities and challenges. The use of GAI technologies in various fields, including education, has accelerated as technology develops. The widely used language model ChatGPT, developed by OpenAI, has become progressively more important, especially in the field of education. This study employs the technology acceptance model to investigate the factors influencing the employment of ChatGPT within the higher education sector of Pakistan. This study employed the PLS-SEM method for probing data collected from 368 Pakistani university students. The findings indicate that ChatGPT trust positively mediates the affiliation between ChatGPT self-efficacy, ChatGPT actual use, ChatGPT use for information and ChatGPT use for interaction. Further, ChatGPT usefulness and ChatGPT ease of use significantly moderate the association between ChatGPT self-efficacy and ChatGPT trust. Educators must encourage students to use ChatGPT safely to preserve their critical thinking, problem-solving abilities and creativity during assessments. This study contributes to understanding generative AI tools such as ChatGPT that are used in educational settings and provides insights for administrators and policymakers aiming to implement these technologies effectively.
Descriptors: Artificial Intelligence, Technology Uses in Education, Higher Education, Computer Attitudes, College Students, Foreign Countries, Student Attitudes, Adoption (Ideas), Self Efficacy, Trust (Psychology), Safety, Critical Thinking, Problem Solving, Creativity, Technology Integration
Wiley. Available from: John Wiley & Sons, Inc. 111 River Street, Hoboken, NJ 07030. Tel: 800-835-6770; e-mail: cs-journals@wiley.com; Web site: https://www-wiley-com.bibliotheek.ehb.be/en-us
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Pakistan
Grant or Contract Numbers: N/A
Author Affiliations: 1College of Economics and Management, Beijing University of Technology, Beijing, People's Republic of China; 2UE Business School, University of Education, Lahore, Pakistan