Contemporary technological advancements offer new possibilities for enhancing user creativity. We aimed to explore how technology can boost student creativity to meet the twenty-first century's demand for innovative talent. Based on the 4P model of creativity (person, process, product, and press) and constructivist theory, a virtual reality (VR) creative enhancement system was designed, developed, and evaluated. The study recruited 47 participants, randomly assigned to either the experimental group (23 participants) using a VR system with haptic vibration feedback via electroencephalography (EEG) or the control group (24 participants) using a standard VR system. Participants' creative performance, attention level, motivation, and cognitive load were assessed. The data were analysed using analysis of variance (ANOVA) as the statistical approach. The findings revealed that participants in the experimental group exhibited superior outcomes compared with those in the control group in terms of creative performance, attention level, and cognitive load. However, no significant difference was observed in motivation, with the control group scoring slightly higher. Our findings suggest that changing the learning environment, improving attention, reducing cognitive load, and setting up activities involving invention can effectively enhance students' creative performance. This study provides a new technologically supported approach to creativity education, with potential applications for cultivating innovative talent in higher education.