If one believes that the purpose of education is to fulfill the ideals of a democratic society, academic advisors must envision their roles as part of the larger social justice movement that strives to embody those ideals. Assuming these roles entails a willingness to facilitate provocative moments for students--to engage them in reflective conversations about race, gender, and economic injustices. Lowenstein's advising theory and philosophy of learning-centered advising can guide advisors in this endeavor. Because primary-role advisors are, as Lowenstein proposes, ''the most important person in the student's educational world,'' they have a critical role in helping college students learn about and develop a genuine commitment to equity and justice as they journey through a formative period of adult development.