A course about business statistics is essential in the curriculum of business degree programs. Statistics is traditionally a challenging course that may be met with trepidation by many students. A pedagogical approach known as bite-sized learning has gained popularity to alleviate the difficulties associated with comprehending complex concepts. This approach delivers content in manageable increments, reducing cognitive burdens on students. In tandem, instructors can leverage social media platforms to deliver bite-sized content, making the learning process more engaging and accessible. Among these platforms, TikTok, a widely popular social media platform, resonates with students for familiarity and engagement, making it an ideal tool for delivering educational content. This research sought to investigate the effectiveness of implementing bite-sized learning strategies via TikTok within a business statistics course. The study divided students into treatment and control groups, administering pretests and post-tests. The treatment group, receiving TikTok supplemental material, demonstrated significantly higher scores than the control group, suggesting the efficacy of bite-sized lessons through TikTok in improving student performance. Moreover, the flexibility of using short-form videos as a supplemental tool makes them an effective resource for both in-class environments, and online or distance learning environments in which students can engage with the material at their own pace.