The Persuasiveness Effectiveness of the Peer Appeal and a Communicator's First-Hand Experience.

Cantor, Joanne R.; And Others

Notes FAQ Contact Us

Back to results

Peer reviewed

ERIC Number: EJ146281

Record Type: CIJE

Publication Date: 1976

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: N/A

EISSN: N/A

Available Date: N/A

The Persuasiveness Effectiveness of the Peer Appeal and a Communicator's First-Hand Experience

Cantor, Joanne R.; And Others

Communication Research--An International Quarterly, 3, 3, 293-310, Jul 76

Investigates the effects of various source characteristics on the persuasiveness of communications in the area of public health and presents evidence suggesting that a peer appeal can be more effective than a persuasive attempt by a source from a different age group. (MH)

Descriptors: Behavioral Science Research, Credibility, Information Sources, Interaction Process Analysis, Interviews, Mass Media, Peer Relationship, Persuasive Discourse

Publication Type: N/A

Education Level: N/A

Audience: N/A

Language: N/A

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A