This paper explores a pedagogical approach to marketing research -- an oft required and not desired course for marketing undergraduate students. Marketing research can become a mundane and not-exciting topic of marketing compared to it's siblings of consumer behavior, social media, advertising, and the like. However, incorporating the approach of Project Based Learning can changes perceptions -- of both students and instructors -- on the outlook and interest in marketing research courses. For several years, the marketing research course discussed in this paper underwent a transition from a traditional lecture and data course to an application-based project course. This paper seeks to give insight into the backgrounds of marketing research and its necessity in programs, an introduction and summary of project-based learning, and a veritable road map where the reader can take this article and easily apply it to their own classrooms. A sample of a 16-week semester schedule is provided, as are student comments on this process, along with ideas for adapting additional courses into the project-based format.