As part of China's Belt and Road Initiative (BRI), a series of large-scale projects have been launched in the Arab Gulf due to its geopolitically strategic position. We examine the influence of Chinese as a third player, in addition to Arabic and English, in a UAE university educationscape together with Emirati students' attitudes towards its influence. The study takes a case study approach, which employs open-ended questionnaires with university students (n = 40), semi-structured interviews with university students (n = 3) and a university Confucius Institute director and visual data from a walking ethnography of university social, learning, and online spaces. Data are analysed thematically via the lens of 'Critical, Cultural Political Economy of Education' (CCPEE), which brings together a range of concepts to interrogate globalising processes within an 'education ensemble'. Key findings revealed a growing influence and awareness of Chinese language and culture in the UAE as well as generally positive attitudes towards such growth. There was, however, less interest in learning Chinese in comparison with other languages such as Korean and Turkish connected with soft power and media presence via dramas and music. Implications of the findings are discussed in relation to informing future language policy directions in the UAE.