Qiqiao songs, originating from the Qiqiao Festival, celebrate the annual meeting of the Cowherd and the Weaver Girl and serve as vessels of cultural storytelling, rich in linguistic structures and moral teachings. The objective of this research is to explore the educational potential of Chinese Qiqiao songs as tools for literacy, with a specific focus on the "Ying Qiao Ge" song. The study took place in Jiangyao Village, Xihe County, Gansu Province, and used qualitative methods. It included semi-structured interviews with seven informants, including scholars, cultural inheritors, teachers, and community members, and field observations of Qiqiao festivals. Data were analyzed using thematic analysis, revealing that the song's musical characteristics and lyrical content significantly contribute to vocabulary acquisition and comprehension while fostering cultural appreciation. The results indicate that integrating Qiqiao songs into educational practices creates an engaging learning environment that respects students' cultural identities. This research advocates for incorporating traditional songs in curricula to enrich literacy education and preserve cultural heritage. Suggestions for future research include exploring the long-term impacts of Qiqiao songs on literacy development across diverse educational contexts and enhancing educator training for effective integration.