In China, higher education increasingly emphasizes innovation and entrepreneurship, recognizing its pivotal role in enhancing college students' entrepreneurial skills. While extensive research exists on entrepreneurship education for undergraduate students in Chinese universities and vocational colleges, there is a notable gap in studies specifically addressing entrepreneurship coaching for vocational art and design students. This investigation addresses this gap by examining the development of entrepreneurship coaching indicators for vocational art and design majors through a comprehensive literature review. By employing the fuzzy Delphi method, a questionnaire survey involving 12 experts was conducted to establish entrepreneurship coaching indicators for vocational art and design majors in Guangdong, China. The findings reveal a framework comprising entrepreneurship knowledge, practical skills, entrepreneurial dispositions, and intentions, organized into 4 dimensions, 15 principal indicators, and 46 sub-indicators.