Purpose The purpose of this paper is to describe a case study from the master program management in nonprofit organizations at the University of Applied Sciences in Osnabrück, Germany and show how this case of innovative teaching helps to educate responsible managers for the world of tomorrow. Design/methodology/approach The authors developed a model of a think tank to create a surrounding for students to learn about models and theories such as systems thinking and social innovations and work with practical instruments like the business canvas and design thinking. The objective was for the students to work on solutions for societal challenges. Findings The main findings were twofold: First, it is clear that the objective of the case was met. The evaluation at the end of both iterations made it clear, that the result is important for the students and something that they can embrace as their own. Second, the students show intense problems with the freedom that they get. It is very interesting how students are primed to perform in the regulation given by professors. Once these frameworks are loosened, they seem lost. Originality/value The value lies in the creation of a model that can be used by multiple professors in very different management studies. Through the model students can be taught to solve societal problems.