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ERIC Number: EJ1436786
Record Type: Journal
Publication Date: 2024
Pages: 10
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1927-5250
EISSN: EISSN-1927-5269
Available Date: N/A
The Construction of Tour Guide Application to Enhancement and Multilingual Tourism Development in Mahasarakham Province, Thailand
Suphasa Phupunna; Ratree Supahuang
Journal of Education and Learning, v13 n4 p201-210 2024
This study investigates the development and efficacy of a multilingual tourism application designed to enhance tourism development in Mahasarakham Province, Thailand, focusing particularly on its utility for foreign students due to the region's educational allure and cultural heritage. The application features a comprehensive suite of services, including weather information, personalized travel recommendations, navigational assistance, and detailed local guides covering dining, healthcare, lodging, cultural practices, and historical insights, thereby distinguishing it from conventional tourism apps. The results of the study reveal significant outcomes. Expert evaluations yielded a Content Validity ratio (Content validity) of 0.86, indicating high relevance and accuracy of the app's content. The application's Reliability stood at 0.91, reflecting its consistency and dependability. Additionally, the Objectivity score was 0.80, suggesting the app's impartiality and fairness in presenting information. These results affirm the application's effectiveness in providing a reliable, accurate, and user-friendly resource for enhancing tourists' experiences while promoting cultural understanding and economic development within Mahasarakham Province.
Canadian Center of Science and Education. 1595 Sixteenth Ave Suite 301, Richmond Hill, Ontario, L4B 3N9 Canada. Tel: 416-642-2606; Fax: 416-642-2608; e-mail: jel@ccsenet.org; Web site: http://www.ccsenet.org/journal/index.php/jel
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education; Postsecondary Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Thailand
Grant or Contract Numbers: N/A
Author Affiliations: N/A