The 2021 UNESCO report "Reimagining Our Futures Together" presented a compelling case for establishing a new social contract on education that addresses the persistent exclusion of vulnerable individuals and ensures that knowledge and learning contribute to a more sustainable future. Research literature highlights a global trend towards replacing "hard" with "soft" governance in education, whereby legally binding procedures are replaced by advice and persuasion. The report analyzed how this trend is amplified by the current spread of datafication and digitalization in the field of education, as well as by the increasing role of non-state actors, as exemplified by the early childhood care and education (ECCE) sector. In response to this analysis, this article proposes that the risk of developing a commercial model of soft governance can be moderated by creating an innovative, networked approach to educational governance, led by UNESCO as a global convenor.