The present study describes a digital storytelling project about promoting a tourist destination using photographs taken by students in an English for tourism course taught in a Portuguese higher education institute. This work aims to explain how a digital storytelling project was used to enrich students' knowledge of the English language while recycling content from their core degree subjects and enhance their 21st century skills. The stories created were based on students' viewpoints of the city where they study and live enabling them to convey their emotions and opinions to promote it as tourist destination from a unique perspective. The results indicated that learner generated content positively impacted the students' engagement in their English foreign language learning process. It was through the use of art and creativity that this project gave students the opportunity to also build on their communication, collaborative and critical thinking skills, all needed to succeed in the professional world in tourism.